American Friends of Laniado

Having worked on 4 successful films for Laniado Hospital’s UK office that had helped them fundraise about £1.5m, I was delighted to receive a call from their American office in late April 2017. However, their request involved an extremely tight deadline – namely 12 days!

They required a film for their 2017 Gala Dinner which was being dedicated by Mr Albert Reichmann and his family in the name of his wife Egosah. The Reichmann’s had been generously involved in Laniado Hospital for many years and now they were dedicating the Egosah Reichmann Neonatal Intensive Care Unit (NICU).

With such a short time period to work within and with a brief from my client in New York to create a film that connects the Reichmann’s to the hospital and specifically to the NICU, I decided to rework and modify an earlier film I had made for Laniado UK.

As always the medical staff and PR department in Netanya were on hand and committed to doing what was necessary to enable to film to be complete. The film was finished on time and I’m happy to say was very well received at the dinner.