Laniado UK is the fundraising arm in the UK of Laniado Hospital in Netanya, Israel.
For their 2012 fundraising gala dinner they wanted to move away from their traditional information orientated fundraising video towards a more emotive film that contained human stories. They wanted the audience to be able to feel the special essence and uniqueness of the hospital through drawing them in to people’s real life experiences of Laniado.
My film was a success and achieved its objectives. It assisted the team at Laniado UK raise £150,000 on the night and was used throughout the year at other events.