Accounting Made Easy

Sales Commercial for Learning & Development Professionals


Project Details

  • Client: Accounting Made Easy (South Africa)
  • Location: Filmed in Jerusalem, Israel
  • Production duration: 3 weeks
  • Objective: CEO shifted his business model from delivering live, in-person finance courses to online delivery due to the Covid pandemic. He needed a sales commercial and promotional video to generate new leads, sales and awareness via Linked In, Facebook and other social media/internet platforms.
  • Services: Pre-production planning and brainstorming with CEO • Scriptwriting for videos to be delivered directly to camera by CEO • Script rehearsals with CEO • Provided The Jerusalem Film Studio with green screen set up + teleprompter • Shot/directed the action • Editing and post production
  • Filming format: Blackmagic Pocket 6K