Objective: Working from scripts written by the client, the goal was to quickly turn around a few different versions of a commercial for the purpose of driving sales for Atera’s software. Commercial would be seen as Facebook and YouTube ads plus other web based platforms.
Services: Pre-production liaising and planning with creative and advertising departments at Atera • Provided film crew and kit • Shot/directed the action • Edited 4 different versions as directed by client
Filming format: Blackmagic Pocket 6K & 4K
Lenses: Canon 24-70mm L Series
Sound: Sennheiser AVX Digital Wireless system
Post production: Final Cut Pro X
Click below to read testimonial from Eyal Nayowitz, User Acquisition Team Lead at Atera