Atera

Atera web commercial (version 1)

Atera web commercial (version 2)

Atera web commercial (version 3)

Atera webcommercial (version 4)

Project Details

  • Client: Atera
  • Location: Tel Aviv, Israel
  • Production duration: 1 week
  • Objective: Working from scripts written by the client, the goal was to quickly turn around a few different versions of a commercial for the purpose of driving sales for Atera’s software. Commercial would be seen as Facebook and YouTube ads plus other web based platforms.
  • Services: Pre-production liaising and planning with creative and advertising departments at Atera • Provided film crew and kit • Shot/directed the action • Edited 4 different versions as directed by client
  • Filming format: Blackmagic Pocket 6K & 4K
  • Lenses: Canon 24-70mm L Series
  • Sound: Sennheiser AVX Digital Wireless system
  • Post production: Final Cut Pro X